My Transmedia Strategy | Week 10

Before knowing the "transmedia", I was already critically aware of the importance of having not just a cohesive online brand, but one that cross-promoted itself. Before starting djalexrose.com (and still…

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Peer Review: danielledufresne.com

Target Market When first landing on Dani's website, I immediately¬†understood the intended audience of her content. Pastel flowers and soft typefaces are typical feminine signifiers and the personal nature of…

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Monetization | Week 8

After my Vice Presidency of Account Deliver at AIESEC Simon Fraser University, I calculated that I had been responsible for over $1,000,000 in sales and accounts. This number shocked me…

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Peer Review: joannalin.ca

Homepage Joanna's site opens to a picture of Downtown Vancouver with the overlaid text "Food Adventures!" and a "Discover" button. The semi-transparent white rectangle is meant to increase the readability…

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My Audience | Week 5

I'm in a fortunate situation to already have data on my audience. With over 34,000 total views and an average watch time of 7 minutes, I'm able to see where…

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